How Digitech Glide combined SEO and influencer-led brand awareness to help a growing fragrance brand strengthen its organic presence.
446 Clicks
Organic traffic
7.2K
Impression Google Search
5 Month
SEO Campaign
The Numbers
- Increased organic clicks from 71 to 446 within 5 months
- Grew search impressions from 489 to 7.2K
- Achieved an average CTR of 6.2%
- Improved visibility across product, category, and blog keywords
- Strengthened brand discovery through organic search and branded queries
The Conflict
- Premium fragrance brand with limited organic visibility
- Competitive eCommerce market dominated by established brands
- Technical SEO issues affecting crawlability and indexability
- Low domain authority and minimal keyword visibility
- Required both SEO improvements and brand awareness to accelerate growth
The Execution
- Implemented comprehensive on-page SEO across product, category, and blog pages
- Resolved technical SEO issues affecting crawlability, indexing, and website performance
- Optimized content and keyword targeting based on search intent
- Executed off-page SEO through quality backlinks and strategic brand mentions
- Partnered with niche influencers to increase brand awareness, generate branded searches, and strengthen off-page authority
- Continuously tracked rankings, traffic, and search performance to refine the SEO strategy
The Impact
- Organic clicks grew by more than 6X, increasing from 71 to 446
- Search impressions increased from 489 to 7.2K
- Established stronger visibility for commercial and informational search queries
- Improved branded search demand through influencer collaborations and off-page SEO
- Built a scalable organic growth framework that continued supporting the brand’s online visibility
Why Digitech Glide
- We combine technical SEO, content strategy, and authority building to create sustainable organic growth.
- Every campaign is tailored to the client’s goals, competition, and target audience.
- When appropriate, we complement SEO with influencer marketing and digital PR to strengthen brand awareness and increase branded search demand.
- Our focus is on building long-term visibility that continues generating value beyond the campaign.
